Founder Indus
Refusal Boundaries

What we won't do

A person reads every intake against this list. A request that fails it is declined.

Governing Principle

“We teach how to detect a tactic and why it backfires, never how to deploy it.”

The honest variant is always the default. A deceptive variant is named so it can be avoided, and never given a how-to.

Explicit Exclusions

The refusal list

Deceptive Growth & Dark Patterns

Anyone asking for fake reviews, seeded queues, false urgency or implied official status.

Generic Corporate Strategy Consulting

Anyone wanting SWOT, templates, canvases or a "25 biases" workshop.

Clinical & Mental Health Claims

Anyone seeking treatment for addiction or mental health.

Covert High-Stakes Testing

Anyone wanting to test exams, hiring, credit or health outcomes without telling the people being tested.

Our rules

Defamation and truth standards

For every page that mentions a named company:

1. Only public, dated, linked facts

Only public, dated, linked facts about named companies.

2. Critique the tactic, never the people

We critique the tactic, never the people.

3. Never say a company broke the law unless ruled

We never say a company broke the law unless a regulator or court has said so.

4. Right of reply & Corrections log

Any named company can reply, and we keep a public corrections log.

Have a compliant decision to review?Proceed to intake